IAB.Real
Latest Episodes
Agility is the word of the day
Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are makin
New television measurement and beyond
The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers. In the latest episode of IAB Real Podcast, IAB CEO Randall Roth
Expressing vulnerability - how should leaders guide teams in times of crisis?
Employees around the world are struggling to balance work with the continuing chaos of current events. IAB CEO Randall Rothenberg and IAB President David Cohen discuss how companies are keeping their teams together during this multidimensional crisis. The
Advertising in a post Coronavirus world -- What will stay and what will go?
What advertising may look like post Coronavirus
The cookie-less future
What’s at stake for marketers and agencies in a cookie-less future? Are they ready for the end of third-party cookies, or are they fiddling while the addressable internet burns?