IAB.Real

IAB.Real


Latest Episodes

Agility is the word of the day
June 18, 2020

Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are makin

New television measurement and beyond
June 11, 2020

The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers. In the latest episode of IAB Real Podcast, IAB CEO Randall Roth

Expressing vulnerability - how should leaders guide teams in times of crisis?
June 03, 2020

Employees around the world are struggling to balance work with the continuing chaos of current events. IAB CEO Randall Rothenberg and IAB President David Cohen discuss how companies are keeping their teams together during this multidimensional crisis. The

Advertising in a post Coronavirus world -- What will stay and what will go?
May 31, 2020

What advertising may look like post Coronavirus

The cookie-less future
May 27, 2020

What’s at stake for marketers and agencies in a cookie-less future? Are they ready for the end of third-party cookies, or are they fiddling while the addressable internet burns?