IAB.Real

IAB.Real


How the Ad Agency Model Is Evolving (POV from a Former Insider)

July 09, 2020

In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts