"You want to build your community where your audience is at" In this conversation, Heather interviews Chris Catania, a community building expert, about the importance of community in business. They di

"We did keyword research ... We used a lot of hooks and headlines ... And then we filmed all that content." Heather discusses her recent work in content marketing for various businesses, including acc

"What would the future look like if we didn't take on client work anymore? Can we make this a reality?" In this conversation, Chris Do discusses tactics for growing brands and businesses smarter, whil

"Remember that there is always going to be another solution" In this episode, Heather discusses the power of recommendations and how they influence our choices in using certain tools or products. She

"How can we keep things the same and leverage what we already have..." Leanne Woff, founder of Audacious Empires, shares three tips for business growth: systems thinking, getting clear on priorities a

"I just remember feeling so awkward and so embarrassed.." In this episode, Heather discusses the concept of worthiness and feeling like you belong. She shares a personal story of feeling unworthy when

"The way we do it is by improving three things by 25%" Simon Severino shares his three habits and metrics for working smarter in his business. These habits include daily reflection on time allocation,

"I was like...this sucks" In this episode, Heather discusses conversion rate optimization (CRO) and shares three case studies of businesses that have successfully optimized their conversion rates. The

"How do I get these clients to be really excited about the numbers..." Melanie Miller, founder of The Profit Lovers, shares her insights on staying away from hustle culture and focusing on profit in b

"We have a ridiculous wake up call" In this episode, Heather shares her plans for a three-week trip to London and Greece and discusses how she is preparing to be away from her business. She emphasizes