Hospitality Digital Marketing Podcast
Show 115 of Tools, News, and Techniques in Digital Marketing for the week of August 5th 2016
August 10, 2016
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #115, we are airing Friday, August 5th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news and techniques being used in digital marketing for the hospitality industry. But before we get started I don’t think I need to remind everyone it is the beginning of that wonderful time we call budget season and for that reason we have as a special guest interview with Mr Dean Schmit of Derbysoft. As so many of you have heard on previous shows MetaSearch is an ever expanding revenue channel for more that just ROI reasons. Se I have asked Dean to join us this week just after wrapping up his free webinar series on MetaSearch which ended on the ending note about budgeting for metasearch. After the interview, we will do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” as well as a quick recap of new tools and news and techniques. SO let's get started;
Tools-
- Taguchi-Based Ad Optimizer http://adcomparator.com/
- Video retargeting https://app.brandzooka.com/login
- MetaSearch Revenue Calculator bit.ly/metarevcalc or www.HospitalityDigitalMarketing.com/metasearch-revenue-calculator
News -
-Asia-Pacific online travel sales tipped to overtake North America
https://www.tnooz.com/article/asia-pacific-online-travel-sales-tipped-to-overtake-north-america/?platform=hootsuite
- Hotel loyalty programmes: What may and may not work http://ehotelier.com/insights/2016/07/21/hotel-loyalty-programmes-may-may-not-work/?platform=hootsuite
Techniques -
- Video Video Video from Facebook Live to video ads to using Youtube and Wistia plus "6 Ways to Use Facebook Live Video for Your Business" http://www.socialmediaexaminer.com/6-ways-to-use-facebook-live-video-for-your-business/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New
Co-Hosts
- Edward StOnge of Flip.to @EdwardStOnge
- Tim Peter of Tim Peter & Associates @TCPeter
- Robert Cole of RockCheetah @RobertKCole
-Holly Zoba of Signature Worldwide @HZoba
Minute 5 — Twitter possibly getting purchased by a saudi family and going private — discussions about why this would be bad or good $25 per share not wavering
minute 25 — influencers are correlated with the amount of followers 250 to 500 followers have the best conversation value
minute 33 — question raised by Robert is the impression value of a hotel social ad worth the impression you pay for?
minute 37 — quality of use of ads is about the story and the engagement not the sale
Minute 41 — Tim discusses the key points of conversion value — what are the questions that need to get answered for success as a marketer
Minute 47 — 2016 YTD OTA earning review with Robert
Minute 54 — Robert makes a great point about the difference of having a mosaic like four season verses a melting pot like a ritz carlton / Tim’s statement “we were the frame not the painting” — as a purpose of marketing a brand
Minute 60 — Tim rediscussed the article from expedia that made the premise that OTA’s provide better value to an owner than a brand.
Minute 67 — discussed the tool http://adcomparator.com/ for paid services about always be testing
Minute 73 — discussed the distribution of video and about the tool https://app.brandzooka.com/login
Minute 80 discussion about Asia-Pacific online travel sales tipped to overtake North America
Minute 90 - Brand loyalty discussion Hotel loyalty programmes: What may and may not work http://ehotelier.com/insights/2016/07/21/hotel-loyalty-programmes-may-may-not-work/?platform=hootsuite Ed diseases his harsh reward program
Minute 98 — Holly joins to disagree with the statement that feeling special is the key to a loyalty program
Minute 108 — discuss why the library collection is always in the top 10
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter where if you like the show please rate us and leave a comment. Also if this is your first time hearing us you can subscribe to our show on any of those platforms. For an archive of all previous podcast you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join in every Friday at 10:30 central US time called this week in hospitality digital marketing show. on blab.im or simply go to hospitalitydigitalmarketing.com/blabcasts
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