Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #114,  we are airing Friday July 29nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. SO lets get started;

This week in our new and upcoming tools section;

Tools —

- Googles new Adwords changes and what it means to you. http://searchengineland.com/google-adwords-expanded-text-ads-live-254548

- Fortune Magazine refers to the decline of OTA’s while a Phocuswright study refers to a persistent increase we’ll chat about both http://fortune.com/2016/07/27/travel-agents/

- Kimpton gets hacked - http://www.foxnews.com/travel/2016/07/27/kimpton-hotels-investigating-possible-credit-card-breach.html

-How to use tools like POWTOONS and autoplay videos on Linkedin and Facebook to your advantage.

Co-Hosts

Minute 2 — The fortune magazine article about OTA decline got pulled discussed new benchmarks of Global REVPAR breaking $100

Minute 4 — Tim leads an OTA discussion and its value use depending on market swing

Minute 6 — Robert Cole joins and Edward explains “Soft Guidance"

Minute 10 — Edward discusses the best way to negotiate relationships with OTA's

Minute 14 — Robert discusses the historical trends on REVPAR and occupancies over the past 15 years

Minute 20 — Discussion about Kimpton being hacked right after last weeks Omni's discussion Edward discusses the real reasons these things are happening

Minute 28 — Tims shares 'Wheatons Law'

Minute 34 — Holly asked about Peek as a platform, discussion about Googles new changes on Mobile ad service

Minute 37 — Status update on Facebooks Dynamic Travel Ad’s, tripadvisor new ROAS bidding model and what is the right values to buy there business listings or not

Minute 45 — Edward does a Revenue Strategy update from last weeks discussion on poor revenue managers strategies in Tampa

Minute 48 — Active discussion on answering a viewers question of what would be a good way to promote a small hotel with out paying for ad’s then a website review of the site referred to by the viewer

Minute 1:16 - Video trick of posting video posts and then replacing it with the link you want the views to actually click on (the offer)

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