Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)


Decoding Buyer Personas: Crafting Effective Buying Strategies

August 22, 2023

In this episode, Stacy and Jim about buyer personas impact on driving highly effective buying strategies. About Jim KrausJim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experienc