What the heck is a “copywriter”?

Writing salescopy is copywriting…the words you see in an ad or on a website that entice you to buy whatever’s being sold.

It’s a blend of art and science and Brian McLeod has got it down cold.

I’ve known Brian for a few years and he’s a great guy, fellow former rockstar and he knows how to spin the words that make you whip you your wallet or take action.

In this episode, you can even hear him talk like a caveman!

• 
  
• The power of story telling
  
• What Brian learned from copywriting hero John Carlton
  
• How Brian manages big change in life
  

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• Fast Effective Copy - Brian’s Copywriting  Training Course
  
• TheGaryHalbertLetter.com
  
• Cashvertising (Book)
  

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