This episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup’s Headquarters in Washington DC. The focus is on navigating the dynamic future of qualitative research. For more information check them out online at na.qual360.com.

https://na.qual360.com/

Our guest today is this year’s Keynote speaker at Qual360. Esther-Mireya Tejeda is a marketing executive, serving as Chief Marketing Officer at Anywhere Real Estate.

Anywhere Real Estate is the largest publicly traded residential real estate company in the US and home to brands you may recognize, like Century 21, Coldwell Banker, and Sotheby's International Realty.  

She previously served as Chief Marketing & Communications Officer at SoundExchange, SVP & Head of Comms at Audacy, and she has held various marketing leadership roles at organizations like PepsiCo, Univision, and Diageo.  

- This year, Qual360 is focused on navigating the dynamic future of qual. How has this theme evolved in your career?

- Please give us the 3 minute overview of your presentation.

- What is one action that qualitative researchers should take based on your presentation or the conference theme?