Love is a many splendored thing, right? But what about brand love? Does such a thing exist? Shouldn’t high quality and consistent service be good enough for consumers? Aaron Auvia, a professor of marketing at the University of Michigan-Dearborn, and author of the recently published The Things We Love: How Our Passions Connect Us and Make Us Who We Are, joins host Matthew Schwartz to discuss the contours of brand love and how companies should think about when it comes to getting their message out and growing their audiences.