Jeff Lowe, CMO at Smart Technologies, and Jenna Pipchuk, EVP-chief sales officer at Smart Technologies, say they have cracked the code to the B2B sales and marketing stalemate. In 2019, they joined forces to engineer a complete overhaul of the company’s sales and marketing departments, and in the last few years have built a new model in which both sides operate in unison. Lowe and Pipchuk share how they created change, along with positive results to show for it.