GrowthBoundB2B by DiscoverOrg
How a CMO Can Chart the Course for Rapid Growth
Growthbound podcast host Katie Bullard and guest Meagan Eisenberg have something in common: Both have been Chief Marketing Officers at companies during periods of stunning, record-breaking growth. For Eisenberg, now CMO at TripActions, that meant ushering her former company, MongoDB, through an IPO!
In this episode, the two business leaders are talking about how marketing fits into the strategy of a company poised for rapid growth. What are the stages in a company’s growth journey, and how does the marketing role change at each stage of company growth? Listen in as these veterans discuss the mandate of a growthbound CMO.
About Meagen Eisenberg
As Chief Marketing Officer, Meagen Eisenberg is focused on delivering an amazing customer experience while driving world-wide awareness of TripActions. Prior to TripActions, she spent more than 20 years in high-tech and was previously CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU).
Meagen was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers. She is also on the board of G2 and advises over a dozen tech companies, four of which were acquired this past year. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS and a minor in CSC from Cal Poly – San Luis Obispo.