eCommerce Growth Show
Jeffrey MacIntyre: Progressive Personalization: Getting Strategic with CVO
An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.
Main topics:
- Why CVO is an upgrade of CRO
- Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal
- Automation, customization and personalization tactics: a successful mix of user flow "recipes"
All episodes: eCommerce Growth Show
Episode notes: Progressive Personalization: Getting Strategic with CVO
Follow Omniconvert on:
FacebookTwitterLinkedinYouTube