Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others.

He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO.

During our talk, we learn about:

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• What it takes to be successful as the first marketing executive
  
• His viewpoints on how to use goals to improve alignment
  
• The one product change that drastically improved revenue for Lavalife
  
• How culture and brand are synonymous
  

I'd like your feedback:

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• What topics should we cover? Send me an email
  
• Did you like the episode? I'd appreciate a short review.
  

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