Lori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify.

She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo.

And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year.

Today we'll learn:

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• How your marketing story will set you apart in the enterprise market
  
• What a startup should look for in its first marketing executive
  
• How to align marketing & sales
  
• And the impact of working with industry analysts
  

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