GrowCFO Show

GrowCFO Show


#14 Create a finance function blueprint with Matt Benaron

November 26, 2020

You are a newly appointed CFO. You need to take a view of whether your finance function and the finances systems you use are appropriate. Matt Benaron joins the GrowCFO Show to show you how to create a finance function blueprint during your first 100 days in post.

About Matt Benaron

As Director and Co-founder, Matt Benaron leads the VantagePoint consulting team by drawing upon his extensive experience implementing finance solutions across multiple sectors. He is a CIMA-qualified chartered accountant with comprehensive experience across varying finance systems as a solutions architect.

How do you start to create a finance function blueprint?

Once you have secured your first CFO role you will need to act quickly. The first 100 days in your new role are critical. During that time you will need to assess your finance function and determine what needs to change. You need to have a finance function blueprint that you can use with your team and the rest of the business to signpost the way forward. Its likely you will need to implement change, and the finance function blueprint will set out the vision, the indicative solution, the roadmap, and the funds needed to change.

You will need to go through several steps in those first 100 days. Matt takes us through those one by one. We cover two key modules from GrowCFO's Future CFO programme:

* Module 8 Take over the finance function, and create a blueprint for your own team* Module 9 Create your identity, The first 100 days

Be clear on business strategy

Your finance vision must align to the overall strategic objective of the business. So start with CEO, the rest of the c-suite and the board, There may be a written strategy and objectives for the business. But its not unusual for that not to exist. Even where a strategy exists then the interpretation of it may not be universal across the whole top team. Find out what the real objectives are, and make sure you have alignment.

Often the objectives aren't clear, or incomplete, so work with the board to understand what the objectives really are. You need everyone bought in from the start.

Translate business strategy into a vision for finance

Take a view on what the strategy means for finance. What do growth targets or geographic expansion targets mean for finance? How big is the company going to be? Will transaction volumes change significantly? How many currencies will you deal with? Is there a move to different channels? Will finance need to integrate with new things?

Get your team on board with the finance function objectives

Engaging with your team early on is extremely important. You need them to be bought into the solution. Communicate often. Think about catch phrases and themes, make sure they start using the language you do. They need to understand their role in the change.

Listen and engage with your entire finance team. Ideally one on one. Surveys and interviews work well. Find out what works well and what doesn't. They will be able to give you a lot of the detail that will help you formulate the finance function blueprint.

There will be other key pieces of information easily to hand. Look at past audit reports and similar documents, they will give you clues about some of the issues you will need to address.

Engage with the rest of the business