Get Unstuck & On Target

Get Unstuck & On Target


Episode 145: Demystifying Franchises: Expert Advice for Potential Buyers

October 25, 2023

In today’s episode, Mike talks with Jerry Bird, a franchise consultant with over 14 years of experience helping clients find the right franchise opportunities.


Jerry explains the pros and cons of buying a franchise versus starting a business or acquiring an existing business. He shares how his company educates clients, evaluates their goals and abilities, and matches them with franchises that are the best fit.


Listeners will learn how the franchise model sets entrepreneurs up for success, what questions to ask, and how to decide if franchise ownership is right for you.


Jerry Bird’s Bio

Jerry Bird is a Senior Franchise Consultant with FranNet. He has over 14 years of experience advising clients on finding the right franchise opportunity to match their goals, abilities, and temperament.


Prior to joining FranNet, Jerry had a 34-year career with Kmart Corporation where he helped the company rapidly expand and also managed 1,100 Little Caesars pizza franchises within Kmart stores.


Jerry takes an educational, personalized approach to advising clients. He helps them fully evaluate if business ownership is the right move before introducing franchise options suited to them.


In This Episode…
  • The difference between starting a business, buying a business, and franchising
  • Over 3,200 franchise companies exist across 90+ industries
  • Franchises have proven formulas for success entrepreneurs can leverage
  • Personality assessments identify which franchise models suit individuals best
  • Funding options entrepreneurs may not be aware of like SBA loans
  • Nearly 60% of prospects aren’t ready for ownership when they inquire
  • Surrounding yourself with talented people is key to entrepreneurial success

Links & Resources Mentioned