Getting Work To Work

Getting Work To Work


Prepared to Be Unprepared (GWTW777)

May 01, 2024

The simplest quotes are often the deepest and inspire endless reflection. In my conversation last week with Gregg Brown—entrepreneur, keynote speaker, and author—he dropped a short sentence that stopped me in my tracks: “We have to be prepared to be unprepared.” My mind filled up with questions. How does one prepare to be unprepared? Why can’t we prepare for all possibilities before they happen? How does preparing for how we will respond to the unknown becoming known impact all areas of our lives and work? In this episode, I’m diving into this quote and my questions in greater detail and hopefully discover a healthier mindset when faced with change.



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