A strong business purpose can lead to phenomenal business results. So the importance of an inspired Mission/Purpose and the need to be driven by it is one of the first things I want to emphasize in my efforts to help you build a successful business. I like to study legacy businesses so. I’m going to tell a story about one of the best examples of a legacy businesses and their Mission that I’ve found.

Example of an embedded Mission/Purpose
Questions to test your Mission/Purpose
How to solidify your Mission/Purpose

Resources:

Birkenstock Shoe Company

 Craig and Snook "For Impact to Purpose" Harvard Business Review