I can hear David Bowie singing, "Under Pressure" when I think of this show. As the need for good, consistent, interesting, clever, enlightening, informative content builds pressure on many of us from the CMO to the CEO, CFO, CDO, the vice presidents under them, down to the interns trying to churn out content to meet the marketing plan and media schedule, we can sometimes resort to shortcuts.

Lazy content has no place online. Better to put out less that is sought than to cram your feeds with fluff, repetitive content, and even plagiarized content.

It's not always your fault. Well, yes, if you steal content or copy/paste without thought, that is your fault, most definitely. BUT when those above us, or marketing teams come up with unrealistic lists of what needs to be churned out there may be the temptation to agree to the schedule and just fill in the blanks. SPEAK UP. This is NOT a good idea.

This show will give you ammunition to take to those folks with the endless list of social media obligations for you, article and blog commitments and newsletters. QUALITY, not QUANTITY is not old-fashioned. It prevents all of us from being smothered with cruddy content that we may have already read on three other sites.

03:25 sell your car twice

06:25 calling for Mr. Pickles

07:10 - Plagiarizing - google will catch you and you will be punished.

09:00 http://bossygals.com and their guidelines to submit content.

13:10 shout out to Erika Goldwater of ANNUITAS talking about baby steps in social media - you don't have to be on all venues.

18:15 - Shakespeare's way:
exposition, rising action, climax, falling action, denouement

19:00 - giving away trade secrets to repurposing content.

21:15 - shout out to Stephan Hovnanian taking snippets and focusing on that one short clip and specific topic.

25:40 shout out to Jessica Dewell and hot to talk about the positive in others to expand business relationships and just make people feel good. Why not?