This episode covers some of the basic tools in Google’s Webmaster Tools.We cover sitemaps, web crawl errors and more. It incorporate some of what you learned in our Google Analytics shows – beginning and with David Kutcher.

This walks you through set up, some of our favorite parts of webmaster tools: sitemaps (plays off our RSS show) and web crawler errors.

00:35 Webmaster Tools is way unappreciated free service from Google.

00:45 Goes great with Google Analytics (see that show: http://bit.ly/gsg20150223)

01:10 What is a sitemap for?

01:36 What is a sitemap? How is it created?

02:20 You can submit multiple sitemaps

03:20 Watch the Analytics show with David Kutcher (see that show: http://bit.ly/gsg20150302)

03:40 Yvi walks us through how to set up Webmaster Tools.

04:05 Susan takes you through the details of adding a site and verifies it.

07:15 Web Crawl tool & sitemap submission.

08:10 404 errors explained – a sidebar.

09:26 WAY geeky stuff.

10:53 Let’s check out those errors

11:00 Lead Generation opportunity.

13:57 linked from.

15:15 Reminder to delete old plugins.

15:18 Referrer insert. another sidebar.

17:05 Sitemaps sidebar.

20:00 Make sure you get the list of broken links to fix before you mark them as fixed or resubmit the new sitemap. You don’t want to lose that list.

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