Website Graphics: Why formatting matters in content marketing

jpeg, jpg, gif, png: What’s the difference and why does it matter?

It is hammered into your head that EVERY blog post, every article and update needs an image.

We know those posts generally get the most activity – but only if they are quality and interesting images. But what about the format of those images and graphics, especially when they need to be LARGE such as on Google+ and Pinterest? There are several formats for online images: jpg/jpeg, gif and the current favorite, png.

What’s the difference?

How do we know which we want?

Can we simply rename an image?

What about saving as, a save as after saving as?

A copy of a copy of a copy – even digitally – begins to lose quality. We’ll give you tips on how to avoid that issue and keep your images as crisp, clear and lovely as possible.

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