Bestselling author, marketing consultant and social reformer Lynn Serafinn hosts, Independent sustainability advisor, writer and campaigner, Tony Juniper. Tony Juniper started his career in nature conservation. He worked at Friends of the Earth for 18 years, serving for six years as the organisations executive director. His recent work with The Prince of Wales International Sustainability Unit, the University of Cambridge Programme for Sustainability Leadership and various private sector companies has led him to examine the economic value of nature. His new book called What Has Nature Ever Done For Us? is a call for the urgent integration of economics with the workings of the Earths biosphere. The apparent choice between protecting nature and promoting economic growth is one of the greatest misconceptions in history. Nature sustains our welfare and is the basis of all economic activity. Sacrificing nature to grow the economy is at best only a temporary project. We do, however, have all the tools and policies needed to meet peoples needs while keeping the biosphere intact. A shift in our collective mindset is needed to achieve the step change necessary. Tune in and gain valuable insights into how nature sustains the economy, and find out how the services provided by ecosystems have been valued as worth about double global GDP every year. As usual, at the end of the show, Lynn and her guest will play the 7 Graces Lightning Round when, in less than 3 minutes, our guests will show how each of the 7 Graces relates to everything discussed during the show.

Environment | Ecology | Sustainability | Economy | Author