Bestselling author, marketing consultant and social reformer Lynn Serafinn hosts social entrepreneur, strategist and co-author of A Big Strategy, Peter J. Hughes. Campaigner and environmentalist Peter Hughes was amongst the first people to coin Big Idea referring to a cross section of society embracing community enhancement . Peter is from a catering background. With business innovation is in his blood, a father that was an Irish immigrant, self made millionaire and two brothers that did the same. Peter had a revelation in the Brazilian rainforest that led him to choose a path of business with a deeper purpose. Business to help the community and environment that is feasible and worthwhile. Tonight, Peter and Lynn discuss how the Coalition misinterpreted Big Idea for community. What core aspects did they get wrong? Why where 100 immediate benefits lost that could have help every community engage. The book, A Big Strategy, is a model to help regenerate the community and environment. A model to enable each individual business to become spiritually enlightened. Big Strategy is a tool to help us rise above selfish capitalism, into reciprocal capitalism. Tune in to learn what the Big Idea for community is, what it can achieve, and why it is in the interests of every person for their country to embrace this idea in times of recession, where localism is good for the environment and economy. As usual, at the end of the show, Lynn and her guest will play the 7 Graces Lightning Round when, in less than 3 minutes, our guests will show how each of the 7 Graces relates to everything discussed during the show.

Social reform | Sustainability | Author | Big Idea | Environment