From July 2015.

How to Create Heavyweight Content Marketing Campaigns is a recording of a webinar from David Somerville of Fresh Egg and Steve Rayson of Buzzsumo.

The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools

This recording can be played in accompaniment to the slide deck used in the webinar, which can be found here:
http://www.freshegg.co.uk/blog/inbound-marketing/how-to-plan-a-winning-digital-marketing-campaign