Good morning and happy Friday! Today, Tom and Mark talk about social media platforms, the different ways users engage with brands on them, and using them differently from your competitors.

SHOW NOTES:
00:00 - Introduction and where is Ryan?
02:04 - Pokemon Go
10:39 - Using different content formats
13:59 - Facebook Live and social video trends
21:40 - Twitter Polls
32:50 - LinkedIn
33:30 - Don't post the same thing to every social platform

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