Fresh Egg's Digital Breakfast
Episode 8: Interview with Steve Rayson of BuzzSumo
Good morning and happy Friday! In our eighth episode; Ryan and Tom interview Steve Rayson, CEO of BuzzSumo. We ask questions on content marketing, the best advice he has ever received and the tools he recommends marketers use.
SHOW NOTES:
00:00 - Introduction
03:50 - What is Buzzsumo?
10:48 - What advice would you give to digital and content marketers?
21:10 - What mistakes do you see brands and content marketers make?
32:39 - What has been the best piece of advice you have recieved?
35:37 - What do marketers need to be doing more of?
39:10 - What do they need to be doing less of?
42:25 - What are the tools you reccomend using?
47:01 - What brands impress you the most?
51:00 - The 'Fresh Egg Half Dozen' questions
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Buzzsumo is a marketing tool to analyze what content performs best for any topic or competitor. It also allows you to discover the most shared content and key influencers for any subject.
Buzzsumo's blog:
http://buzzsumo.com/blog/
The tools Steve mentions:
www.intercom.io
www.satismeter.com
https://slack.com
https://buffer.com
www.agorapulse.com
https://www.semrush.com
https://moz.com
https://stripe.com
www.freshegg.co.uk/podcasts