James and Tim talk about the website elements and techniques that you should now apply to your site. From making it Google-friendly to maximizing PRs to using backlinks correctly, find out the urgent, essential info you need to know today through this episode.

In this podcast:

02:27 - 3 topics to be discussed
03:12 - How big companies maintain secrecy
06:05 - What Google wants you to do
08:18 - What your website really needs
09:38 - Are you missing the basic elements?
12:45 - The inside scoop: Formula to improve the quality of your site
19:05 - One thing you can do to push your site ahead of the pack
21:02 - Good and bad links
23:29 - The best time to use press releases is…
25:25 - Where to send PRs
27:29 - Controlling your anchor texts
29:14 - What local businesses should know about the Pigeon update
35:13 - Great era
38:30 - Find out more about James and Tim
Download the PDF transcription
Tweetables:

Do what Google asks you to do. [Click To Tweet].
Search result is as valuable now as it’s ever been, but... [Click To Tweet].
The nitty-gritty of the Pigeon update. [Click To Tweet].

 
Internet Marketing Products & Resources
Here you’ll find Tim and James have some things to help your business become more powerful.

Transcription:

James: This will be Freedom Ocean, episode 74, after a 3-month hiatus.

Tim: Is it 3 months? Is it?

James: Yes. We last recorded in May.

Tim: Going to rush those things.

James: How's your June, July and August, Timbo?

Tim: Are we recording?

James: Why not?

Tim: [laughs] I love that.

James: I get you on Skype, I'm going to hit record. That's too valuable. You know you've become scarce, which should raise your value somewhat.

Tim: Correct, correct. Well, last episode, we talked about the Fawlty Towers theory, which is do a few episodes and keep it scarce; so we did. And I'm Basil, you're Manuel.

James: That seems rough. They’re actually comparing Clive Palmer to Fawlty Towers on one of those rubbish news shows I saw on a commercial. And I'm thinking, "How poor must their news choices be when they have to go to his dinosaur resort and bag out on Clive Palmer as a news story?" That reporter should be ashamed of himself.

Tim: Oh well. That sort of like par for the course with a lot of journalism. Your mate Dean Jackson looks a bit like Clive Palmer.

James: Oh that's a bit harsh.

Tim: Not really. I'm looking at a photo of him now on your site, of Dean.

James: Yeah, OK. I didn't think that when I was hanging out with him for a week or so, but there you go. All things to all different people.

Tim: It might not be as brash as Clive but...

James: And maybe not as wealthy but probably somewhere in between.

Tim: I don't know, I don't know. And obviously, listeners will not...

James: ..have no idea what we're talking about.

Tim: Absolutely none.