In this episode, Tim and James give tips and strategies on making a business truly helpful to customers.

 

In this episode:

01: 30 - What is confronting for you?
04:05 - Honesty within the business
07:50 - James’ scheduled trip to New Orleans
06:15 - Underground Conference by Yanik Silver
10:31 - How helpful is content marketing?
11:50 - Identifying and answering customers’ true problems
14:36 - Knowing who your ideal customer is
14:53 - What’s the big question?
16:12 - Being helpful can be a point of difference
17:32 - Build your own race course
19:06 - Selling the experience
20:06 - How do you want to be perceived?
23:18 - Podcasting is a great way to share knowledge
24:25 - James’ new podcast Kicking Back
31:17 - Helpful business examples
31:59 - Be reachable

 

Tweetables:

The benefits of content marketing. [Click To Tweet].
Know your ideal customer. [Click To Tweet].
Selling the experience. [Click To Tweet].
Helpful business examples. [Click To Tweet].
Be reachable. [Click To Tweet].

 

Internet Marketing Products & Resources
Here you’ll find Tim and James have some things to help your business become more powerful.
Download the PDF transcription
Transcription:
Tim: Welcome back everyone to episode 71 of your favorite Freedom Ocean podcast. I’m Timbo Reid and over there is Jimmy James Schramko.
James: Good day Timbo.
Tim: How are you, mate?
James: Good, good, good. That’s what you get for us having too long a delay between episodes.
Tim: Correct. Correct. That’s all your fault.
James: Well, interesting. It is to the extent that I don’t want to work on Sundays or do anything really late at night anymore, which I guess you probably find quite a shock.
Tim: No. I stand at the shock that you worked with hours.
James: Yeah, well I’m back to much more regular times these days. And it’s been great. Actually, one of the best things that I installed is RescueTime and it’s free and it emails me a weekly report of how many hours I spent on the computer.
Tim: Does it tell you what you were on?
James: Yes.
Tim: It’s quite confronting.
James: Well, not for me because I’m not like other people.
Tim: Jimmy, Jimmy. What is confronting for you?
James: Well I tell you I’m less easily confronted than other people.
Tim: When was the last time you went, “Oh, wow!” like that? You know, like just crazy, emotional, “Oh, wow”?
James: Yesterday, I was driving the car and I heard a radio announcer, a Cinderella Ball. And they said there was a horse and cart arrived to pick her up and she was quoted saying, “Are they real horses?” I’m like, It was confronting to me that someone could be that dumb.
Tim: That’s silly. I don’t know the context to that story. But maybe she…
James: Well that’s it. Literally, she was just like, what else could it be? You think like a mechanical horse?