In this latest dip into Freedom Ocean, Tim anticipates an upcoming trip, he and James discuss Google's Hummingbird update, and listeners learn the most current rules of effective SEO.

In this episode:

- Tips for incorporating business into travel
- Breaking down Hummingbird
- Why James isn’t affected by the move to query-based content
- Structuring your page titles
- What's manipulative and what's natural?
- The new standards of SEO
- Build your brand and be real
- Are you putting out enough content?
- How complicated is SEO?
Get an SEO health check Report for your website HERE

Tweetables:

How does Hummingbird change the SEO game? [Click To Tweet].
It pays to be prolific with content. [Click To Tweet].
Are you overthinking SEO? [Click To Tweet].

 
Internet Marketing Products & Resources
Here you’ll find Tim and James have some things to help your business become more powerful.

 
Download the PDF transcription
 

Transcription:

 
Tim:                 Welcome back listeners to episode 68 of Freedom Ocean, the place where James Schramko and I, Timbo Reid, talk about everything in regards to online marketing and online businesses. Jimmy James Schramko, how are you, my friend?
James:            Very well, thank you Timbo.
Tim:                 Lovely to hear your dulcet tones from up in New South Wales, where it’s probably really warm. As I said before we hit record, I'm standing here in a polar fleece, and it's two days out from summer.
James:            Do you feel ripped off?
Tim:                 Yeah, yeah, I feel totally ripped off. And the fact that I'm going to Italy for our summer means that I won't see summer. Well, I'll see summer in late January, so...
James:            Italy will be nice.
Tim:                 Italy. Yeah, it will be nice, mate. Yeah?
James:            Yeah. You're going to need some local knowledge, perhaps, I could tell you all about my experience there.
Tim:                 Yeah? Well, I know you enjoyed it. I remember a little bit of Ferrari factory action coming back via the video.
James:            That is a top tip right there.
Tim:                 Right there.
James:            Top tip is to incorporate something business in your trip so that you can… maybe you can claim some of that trip on your tax if you’re doing something legitimately for business.
Tim:                 Correct.
James:            And if you know you’re going somewhere where there’s something really well known or relevant to your message, it’s really good to go there and record it with some kind of device, audio or video or otherwise, pictures.
Tim:                 Yeah, it’s interesting. I’ve kind of got that in mind, and it’s like, family holiday, we’re four weeks, and I’m kind of like, you know, do want to kind of lean into the holiday, but at the same time, by nature or the fact that it’s a small business, and it is me, I’ve kind of got to keep the thing going and I do like the idea of visiting things like going to Pompeii, and you know maybe creating a little video or an audio, drawing some comparisons between maybe how the Romans lived 2,