Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student.
Get the book here: https://www.amazon.com/dp/B0C7N66NGN

The product guarantee exists to handle one of the most common sales objections - the financial risk people are taking when investing in your program. It's crucial that you nail the guarantee, make it compelling and remove that huge objection standing in the way.

That's what this episode is all about. You'll also learn about the different types of guarantees, will see examples from successful entrepreneurs and their products, and will get ideas on where to include your guarantee on your sales page as well as how to make it part of your marketing.

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