In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye.Using the marketing framework AIDA (Awareness, Interest, Desi

In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'.Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure th

In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame.Through the lens of Gerards years of experience in SEO he emph

Gerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world.He outlines the importance for Founders and Business owners to be proactive and vet so-called experts through

Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives. If done correctly, market

In this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importance of audi

In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers. He discusses the fluffy style of marketing that has seen recent uptake whic

The best marketing tricks you need to know before you start marketing. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy writing an

Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advert

Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mi