Fractal Marketing - with Gerard Doyle

Fractal Marketing - with Gerard Doyle


Latest Episodes

Don’t fear your Trumpian brand
April 19, 2020

In the US, voting is optional, just like our consumer spending is. And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your ‘love’ something,

How to launch a product with a latent need
March 29, 2020

This episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its prim...

How to be unique in a booming niche like craft beer
March 15, 2020

This episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and lactose-free craft beer in Australia.

Should You Build Distribution Channels or Sell Products Directly?
March 09, 2020

This episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales...

The Sunk Cost Fallacy
March 01, 2020

A quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken.

Winning Online Retail with Position & Purpose with Marty Cornish
February 23, 2020

This episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA). Marty starts the conversation with an introduction to DSA and h...

Scaling Your Business Using A Remote Team – with Meryl Johnston
February 09, 2020

This episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to ...

Dissecting a successful course and book business with Anthony Metivier, the creator of the Magnetic Memory Method
February 02, 2020

People with excellent memories and memory championship winners are not too different from you and I.  They just use a combination of techniques to enable their minds to memorize things. You might find it hard to remember names, facts, equations,

Automating your business with Christopher Drake & Zapier
January 26, 2020

As an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list. Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here,

How to grow your business through referrals with Joe Sova
January 19, 2020

With many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing. A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy.