This week we are thrilled to have Elle Hill, the Founder, and CEO of Hill & Co, on the show. Some of the topics we cover are: How do you win "E-tailer of the Year" from the world's largest jewelry trade show just two years after your launch? What does it take to go from start-up to a 10 million dollar IPO for your jewelry brand on the Australian stock exchange in four years? Why should you take an evangelical stance on embracing technology to translate a jewelry brand to its digital footprinT?