In a sea of sameness, it's the small things that make a product stand out on a shelf. But standing out and conveying a sense of quality are two different things. Enter the craft waxery for craft distilleries: Reed Wax of Reading, MA. Their wax geniuses make a staid bottle look as good as the spirit it contains. Listen to the Firewater Network interview to learn how simple it can be to incorporate wax into a bottling system and how a small investment can deliver big returns. Concerned about "Peel Appeal?" Want to know how crazy a wax design can get (think "Disco Wax")? Read the Firewater profile, listen to the podcast, and watch Reed's own videos to see how wax can make a package not just different, but better: http://www.firewaternetwork.com/reed-wax/