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FIR #404: Purpose Without the Peril
For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more pol
ALP 227: Building trust and letting your team shine
Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business.Continue Reading The post ALP 227: Building trust and letting your team shine appeared fi
FIR #403: Does Marketing Need a Separate Ethics Standard for AI?
The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessary?
Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION?
Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council
EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP
Lets debunk a myth today: managing up isn't about sucking up. In our second installment of In Your Corner, our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. Man
FIR #402: Your Favorite Social Network Just Shut Down. Now What?
It has been five years since Google Plus closed down. While it never amassed the number of users of some of its rivals, many called it home and were cast adrift after its demise, unable to find an alternative that offered the same features and vibe. One G
FIR #401: The Battle Between PIOs and Journalists
While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ from m
FIR #400: Love Them Or Hate Them, Press Releases Can Still Deliver Value
In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetenc
FIR #399: No More Cookies For You
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternativ
ALP 226: Should your agency sell itself as a fractional CxO to clients?
Chip and Gini discuss the intricacies of fractional leadership roles within clients.Continue Reading The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.