The FIR Podcast Network Everything Feed

The FIR Podcast Network Everything Feed


FIR #405: Gen Z’s Connection with Influencers

May 08, 2024

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 201