What do Phil Collins, LL Cool J, Genesis, The Beastie Boys, New Order, Rick Rubin, Pharrell Williams, Jimmy Jam & Terry Lewis all have in common? Besides being huge influences on the music of 80 & the 90′s, there’s one thing that binds them all together: The 808 Drum Machine.  The biggest hits came from the smallest box.  808 is a documentary packed with huge musical stars like Phil Collins, producer Rick Rubin, Pharrell Williams and The Beastie Boys. It’s the origin story of were these amazing hits.  I spoke with producer Alex Noyer from SXSW.

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Check out the trailer to 808