Get the inside look at Tommy Zurhellen's diabolical plan to Own The Internet on November 4th. It's called DRAGON DAY.

DRAGON DAY is Tommy's creative take on promoting the release of his latest book, Armageddon, Texas--and you can help!

Go to http://www.fictionschool.com/dragon and read an excerpt from the book.

Then on Nov. 4th, share it with the world however you'd like: Twitter, Facebook, LinkedIn, tell a friend, read it out loud in a public square, whatever! It's DRAGON DAY!

Also on the show: we get all the behind-the-scenes dirt on the making of DRAGON DAY, and talk about what kind of promotion works for writers and how to make sure it doesn't suck all your creative energy from your actual writing. Plus an interlude of internet craptacularity, in which Baker breaks a piece of plywood out of frustration.

Full show notes at http://www.fictionschool.com