I have a question for you:

If I asked you to tell me in one (short) sentence why you do what you do, would you be able to give me a good answer?

If the answer is yes, then I'm sending you a virtual high 5 :) in fact if you want to share your why with us, leave a comment below, I'd love to read it!

However, not everyone is so clear about what their why is. In fact, lots of entrepreneurs have kind of an idea as to what their why is, but it's all a little fuzzy. If you're reading this thinking "yes that's me" then you have to watch this week's video with Diana Alvear!

A former ABC and NBC News correspondent, Diana spent a decade in front of the camera, travelling the world to tell the news of the day.

As an experienced story teller, Diana knows how to connect with an audience and now she actually coaches entrepreneurs on discovering their 'why', then using it to create content that consistently reflects their brand, connects them to potential clients and gets them noticed by the media.

When you're ridiculously clear about what your why is, it will help you so much to build a business that connects with your audience. Diana explains why, have a watch below...