One of the most important things about your business is how it makes people feel.

The emotions people feel, the experience people have when they connect with it play such an important part in whether or not they end up becoming a customer.

So every time you create something, whether it's a social media post or a new product or service, it has to be totally aligned with the emotions and experience you want people to have when they interact with your business.

What all this comes down to is knowing what the heart and soul of your business is and then integrating it into everything you do, so that if someone plopped into your business from space they would very quickly pick up on what your business is all about.

However, nailing down the heart and soul of your business and then staying aligned with it is not always easy to do. It's all so intangible and can be hard to grasp!! I know that I have definitely gone through phases where I've felt totally out of sync with my business, but something that always helps me with this is my business manifesto.

Every business needs one. And I'm not talking about a boring business manifesto! I'm talking about having a business heart & soul manifesto!

Something that you can read that will instantly remind you of what it's all about and help you to feel more connected and in tune with your business. But trying to write a manifesto can be quite difficult... where do you even begin?

So in this episode I shared an amazing and fun exercise you can use to help you write your manifesto.