Oregon, USA – In an attempt to appeal to all waterfowlers FA makes a move to put Flyway icons in the spotlight. Bill Saunders of Bill Saunders calls and Big Guns Waterfowl is our guest as we talk the

Oregon, USA – In this episode we talk about Jeff’s first split with FA, his very brief stint at Avery and why he came back to Final Approach. We dive into the retail war that was going on at this time

Oregon, USA – We talk to Jeff Foiles who’s rise in the waterfowl world was a grind and turned into Rock Stardom once he hit. He was the face of the brand for years and had his own signature series bli

Oregon, USA – We talk to Lee Kjos, one of the hunting industry’s master photographers. Lee is a marketing genius and was instrumental in the next step of the Final Approach branding with logos, videos

Oregon, USA – In this episode we talk to Duke Levan who helped Ron with the original frame design and he built the first Eliminator frames for Ron on the samples and the first run of production blinds

Oregon, USA – We talk to Dave about the timing of Final Approach’s launch and how that helped push Dave and the DSD decoy line into a national brand. This all happens at a time when innovation in the

Oregon, USA – We talk to Fred Zink of Zink Calls and Avian-X on the early years with Ron Latschaw and Final Approach, and when he left FA to go to a new company called Avery Outdoors. They would end u

Oregon, USA – We talk to Darren Lundy who is one of Ron’s closest friends as we look back at the start of the company. They traveled together and hunted together so get an inside look at the start of

Oregon, USA – We talk about the progression of the FA brand and how things changed after Ron sold the company to Kolpin Outdoors. He was designing more products and had help from a bigger company with

Oregon, USA – We talk to Ron Latschaw the Father of the FIRST Layout Blind. He first created the Slider Blind that turned into the mass produced Eliminator Layout blind and this changed waterfowl hunt