Jess Chan is the founder & CEO of Longplay, a full-service email marketing agency for e-commerce brands where they help businesses nurture, convert, and retain customers.

Through their strategies, she’s helped generate over $8.5M in revenue through email for their clients.Prior to Longplay, Jess was the CMO at an e-commerce company and she started Longplay to be the type of agency she wished she could have worked with.

Questions for Jess Chan

⦁ Jess how did you get into email marketing⦁ What services does Longplay offer, is it just an email sender like Mailchimp⦁ Why should eCommerce brands use email marketing?⦁ What are most e-commerce brands doing wrong in email marketing? besides not doing email marketing?⦁ What kind of companies do you work with?⦁ How do you segment emails? do you have subdivisions inside each audience⦁ how effective is it to use somebody else’s audience?⦁ will you come up with the promotion ideas?⦁ HTML email have the same deliverability as the ones that are only text-based⦁ emojis on the title⦁ Do you have experience with building ambassador programs?⦁ What have you learned about growing a service-based business versus eCommerce?⦁ In 4 years, you’ve gone from knowing nothing about marketing to owning a marketing agency and working with clients generating up to $70M in revenue. How has your personal growth journey looked through this process?⦁ how often do you clean up the lists⦁ if you are running campaigns for someone will they own the list?

Links to Jess Chan

https://longplaybrands.comhttps://www.instagram.com/jjesschan/