Authors focus mostly on writing, but increasingly marketing and PR activities are just as important for any published book. Ben talks about the difference between marketing and PR; and says there’s an element of luck that contributes to a book and or an author becoming successful. Listen in:

Listen here: Interview with Ben Cameron

Ben has over 20 years of experience in book promotion, publishing and sales with both traditional publishers and self-published authors. He created Cameron Publicity & Marketing to offer the same marketing services that large publishers benefit from to all authors. Ben and his team have worked on hundreds of campaigns – from big publishers to small independent authors on a wide range of subjects.

Ben also writes and speaks on book marketing, contributing frequently to The Writers’ and Artists’ Yearbook, Writing magazine, The Huffington Post, The Self-publishing Magazine and other media. Find out more at cameronpm.co.uk and connect with him on Twitter at cameronpmTweets.

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