If you are a business owner or entrepreneur thinking about writing a book, then this interview is for you! Alison herself a published author offers so much insight about the benefits of ‘owning your niche’ and describes the sweet spot for a successful book as the combination of your passion/expertise, an understanding of the strategic focus of your industry and the key needs of your clients. Great interview!

Interview with Alison Jones

Alison Jones has pioneered digital publishing and publishing innovation over a 22-year career in traditional publishing, most recently at Palgrave Macmillan as Director of Digital Development and subsequently Director of Innovation Strategy.

In April 2014 she left Macmillan to set up her own coaching, content marketing and publishing consultancy, helping small businesses and entrepreneurs create content and books strategically aligned with their business goals. As both a traditionally and self-published author herself, she champions author-centric publishing of reader-centric content. Find out more here – www.alisonjones.com

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