An article came to our attention that we thought was recent only to find out that it was from Fall 2020. That being said, it was a good article regarding a marketing campaign that BMW launched to showcase their new EV line up, replacing their previous offerings of the i8 performance hybrid and the i3; both of which are now discontinued.

BMW has 10 years of experience in the EV market place. They also have a history of redesigning their iconic grill to resounding love/hate responses from the brand loyalists. The all electric iX is no exception. Claiming that the predominant grill was inspired by “beaver teeth”, the new design met some resistance. Factor into the fact that BMW took to twitter with “OK, Boomer. And what’s your reason not to change?” to invite potential customers to view the marketing copy on BMW’s website. To say the least, it did not go over well.

The result was some hilarious responses, but mostly it was a lot of angry tweets about the ageism and BMW back-peddling, but offering no real apology. Either way, we think it is a good question to explore and will be a topic for future discussion. For now, enjoy the story and some of the tweets as we look at the article from Autoweek.com.

Who knew social media could be so divisive?