The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles

The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles


Don’t Say “Lambo” If You’re Not From Wisconsin

July 18, 2023

It’s the end of an era. Lamborghini, one of the most iconic sports car companies ever, after 60 years of business, has announced they will no longer be making strictly internal combustion engine (ICE) vehicles. Instead, they will focus on electrifying their fleet starting with the Revuelto plug-in hybrid electric vehicle (PHEV). Interestingly enough, Revuelto is a famous Spanish fighting bull, which fits perfectly with their bull logo. Revuelto is also translated from Spanish as “scrambled” or “mixed-up”, which describes the battery-ICE combination. Clever…



In a previous episode, we talked about how Ferrari, a direct competitor to Lamborghini, has no plans of pursuing EVs at this time. Without being mandated, Lamborghini is banking on a market for an $890K plug-in hybrid as a first step in electrification. Will it be accepted?



Brent surprised me (Ben) with this article and the episode is my reaction. I definitely want to do more research on this topic because the idea of high performance hyper-cars is intriguing, but for goodness sake, can we stop saying “Lambo”?