200-1: Getting Clients Hooked On You with Nir Eyal
Today I am excited about introducing you to Nir Eyal. Nir is a super sharp guy that has a fascinating process of getting people to become hooked on your product or service, so that they will buy from you over and over while remaining a long-term client. In this episode we talk about the hidden framework that Facebook uses to keep people engaged at a high level. Nir is the author of a brilliant book entitled Hooked: How to Build Habit-Forming Products. This is a fast paced interview with lots of great information so be prepared to take notes if you possibly can.