A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series.

Our guest this week is Paolo Mercado.

Paolo lives in Manila, Philippines and is the Senior Vice President of Marketing, Communication and Innovation for Nestle Philippines.

He has a background in theatre and holds an M.B.A. focused in Creative Leadership EMBA from Berlin School of Creative Leadership.

In this episode, you'll discover:

The importance of knowing your target consumerWhat the creative big idea is and how it dictates business needsThe importance of having empathy for your customerHow Paolo's background in theatre, both as a playwright and actor, help him to be a better business leaderThe importance of understanding consumer motivationWhy you should listen for feelings from consumers and not just descriptive words

Listen to prior episodes in this series:

Solving Business Problems Through Creativity With Kevin Fox | ETHX 132

Cultivating Corporate Social Responsibility With Tontine RSE Founder Sophia Lara-Grine | ETHX 130

Value-Based Creativity With Sophia Lara-Grine and Mridhu Verma | ETHX 129

Business Success Through Applied Creativity With Bob Baurys And Cristian Saracco | ETHX 128

The Power of Play | ETHX 127

Successfully Balance Creative and Analytical Activities With Marty Johnson | ETHX 125

5 Ways To Develop Your Network: Never Eat Alone By Keith Ferrazzi | ETHX 123

Outcome-Focused Creativity With John Beggs and Danilo Fratangelo | ETHX 121

Being Authentic, Exploring Your World, and Continually Recreating Yourself with Sherri Talley | ETHX 119

A World of Creativity with Guest Host Mark Stinson | ETHX 118

Thanks for listening!

I hope you enjoyed this episode. If you did, share it with a friend and subscribe on your favorite podcast app. You can also listen to every episode of Enhancing The Human Experience on YouTube.

All the best!

Mark

P.S. – Have you visited the Focus & Flow store yet? If not, what are you waiting for? You’ll find all sorts of products and apparel you’ll enjoy using and wearing that will also help you consciously create and live the life you want. While you’re there be sure to subscribe to the mailing list so you can stay in the loop with all of the new things coming down the line!