PreEmptive E-commerce Podcast

PreEmptive E-commerce Podcast

Consumer Communication Fatigue: Is Direct Mail the New Vinyl Record?

November 16, 2021

In this episode Jon and Dave discuss communication fatigue and how it impacts e-commerce. They discuss how we all experience it with the influx of messages from all different types of mediums. They talk about communication networks, and what makes a communication network work, what happens when the become saturated?

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