The McMethod Email Marketing Podcast

The McMethod Email Marketing Podcast


Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity

November 27, 2018

His father left a sales job to start a business of his own.
His mother was a school teacher…
who made him promise if he ever learned anything…
he had to teach it to someone else.
In his last year of law school, he turned a hobby into a multi-million dollar business.
Largest in its industry.
With the taste of entrepreneurship…
he has never looked back.
He started into consulting to help others who asked.
40 years later a lot has changed by the principles are the same.
Coming from the Dan Kennedy school of “straight-talk”…
he lets loose on what it takes to win at business.
I know after listening to Steve, you will no longer make excuses for why you’re not killing it…
with YOUR marketing.
Listen now.
Then take MASSIVE action.
The Steve Sipress way.

In this episode, you’ll discover:

* Steve’s simple advice for 99.9999% of business owners regarding todays technology to build your business
* The “30 days of suck” strategy for sharpening your video skills
* Steve’s “Warts and All Strategy” of putting yourself out there. Drive new business to you like Steve with this authenticity “hack”.
* Simple “tells” a business is on the verge of disaster. Is your business in danger?
* Secrets of the celebrity marketing elite. Discover the techniques of Donald Trump and the Kardashians now

Mentioned:

* Carlos’ Steve Sipress online
* Steve Sipress on Facebook
* Lessons Learned from Donald Trump podcast
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another edition of the podcast and we have a great guest here again today I’ve been looking forward to interviewing this person for some time yeah he’s done multiple podcasts over time and it’s fascinating to listen to some of them even had a Trump cast for a while which was hilarious and Steve Sipress, welcome to the show.
Steve Sipress: Thanks for having me, pleasure to be here and by the way we still do have the lessons learned from Donald Trump podcast – we’re on episode 131 and still going strong.
David Allan: Wow I wasn’t aware of that so I can’t even anticipate a time when there will not be lessons to be learned. I wouldn’t think so one of the fascinating things I learned about you is like you’ve had multiple podcasts of course in the past pertaining to sort of marketing you had – an interesting origin story – this interesting book that I’ve never eard of actually before and so maybe take us back into like where you were where you came from it was your origin a superhero or origin story.
Steve Sipress: Well it’s pretty simple and maybe pretty familiar to people my mom was a schoolteacher and my dad was a salesperson and later on and life became
left the sales – left the company became a business owner and so I’m basically the
combination of the two. My mom had a saying when we grew up that we had an obligation that if we learned something we got a teacher to somebody
else so I’ve always been a teacher and a leader in that way and since my dad was
extremely successful in sales and business he always taught me a lot of